Does Your Organization Pass the On-Brand Test?

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Written By: Sarah G. Schmidt, Design & Development

A quick Google of “how do you know if you are on-brand?” and you will get a plethora of companies selling you services ranging from surveys to full on marketing support. It’s a bit daunting. Because it’s not a simple question, people (and businesses) are quick to suggest you need extensive professional support, and offer you a laundry list of possible solutions. Continue reading

3 Things We Learned Building a New Website

As you might expect one of the key things on any rebranding checklist has to be figuring out how to properly transition your website to support and enhance your marketing and communications efforts.

Given the size and the volume of visitors to our former Volunteer Calgary website, this task was a huge undertaking for the communications team at Propellus. A process that was not without its challenges, after all any new site would need to be a clear and concise demonstration of our new work, our new organization and all of the new services and programs we offer to members and the public. Continue reading

The Power of Social Media

The June 2013 flooding disaster in Calgary and its surrounding areas has demonstrated just how powerful and valuable a tool social media is in bringing entire communities together for a common cause.

At the height of the crisis, social media had empowered individuals by providing them with up-to-the-minute news on how to volunteer or donate, while enabling various organizations to coordinate community-wide flood relief efforts. Continue reading

The Rebranding Journey: Step by Step

On June 20, Propellus officially launched it’s new name and new brand. The rebrand was the culmination of 18 months of work that took us through some of the most significant changes our organization had ever experienced. Along the way, our rebranding journey took many twists and turns, we experienced many bends in the road and unexpected stops that offered new opportunities for the organization to grow and evolve. Continue reading