Does Your Organization Pass the On-Brand Test?

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Written By: Sarah G. Schmidt, Design & Development

A quick Google of “how do you know if you are on-brand?” and you will get a plethora of companies selling you services ranging from surveys to full on marketing support. It’s a bit daunting. Because it’s not a simple question, people (and businesses) are quick to suggest you need extensive professional support, and offer you a laundry list of possible solutions. Continue reading

How Do We Do More With Less?

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Written By: Sarah G. Schmidt, Design & Development

As a marketer I live by the saying, “Perception is reality.” For brands I know it to be true. Whatever your customer believes is the truth. For better or worse, it becomes the truth. Or at the very least, what you need to keep in mind when engaging with them. That’s easy enough to understand but what happens when the perception is wrong?  Continue reading

Social Media Used of Good: Twitter Hashtags

Propellus sent our storyteller, Kim Wright, to Stanford University for the Social Media on Purpose conference.  The conference was made for non-profit organizations to help them learn ways to better engage their community through social media. She came back brimming with insights to share with our members. Continue reading

Social Media Used for Good: Twitter

Propellus sent our storyteller, Kim Wright, to Stanford University for the Social Media on Purpose conference.  The conference made for non-profit organizations, to help them learn ways to better engage their community through social media. She came back brimming with insights to share with our members. Continue reading

Tips and Tricks: Catch Media Attention

Advertising and Marketing: they are the thorn in the side of many non-profits. Educating the public is the foundation of a social movement, you have to be able to get your story out there, but on a shoestring budget that can prove to be difficult.

Media attention is a way to get your organizations story out into the world without having to spend limited resources. Unfortunately, journalists get a ton of pitches a day, and most of them never get a second look. Continue reading

Getting Started with Video Marketing

With the explosion of YouTube over the last couple of years, videos have been the go-to marketing channel to help you get your information out into the public eye. If you have been thinking about video, now is the time to stop thinking about it and do something about it. It is easier now than ever to create a space online that helps to spread your message and create a following of people who want to become engaged with your organization.  Continue reading