Does Your Organization Pass the On-Brand Test?

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Written By: Sarah G. Schmidt, Design & Development

A quick Google of “how do you know if you are on-brand?” and you will get a plethora of companies selling you services ranging from surveys to full on marketing support. It’s a bit daunting. Because it’s not a simple question, people (and businesses) are quick to suggest you need extensive professional support, and offer you a laundry list of possible solutions. Continue reading

Program Design – It’s How You Measure Your Mission

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Written By: Janet Rock, Director, Design & Development

Story, brand, mission, outcomes. If I asked what difference your organization makes, you may use these tools to describe your impact. These tools have received a lot of attention and are commonly expected from an organization in grant applications and presentations to stakeholders, but how well do they represent your why your organization exists and how you know you are making the difference you intend to make? Continue reading

3 Things We Learned Building a New Website

As you might expect one of the key things on any rebranding checklist has to be figuring out how to properly transition your website to support and enhance your marketing and communications efforts.

Given the size and the volume of visitors to our former Volunteer Calgary website, this task was a huge undertaking for the communications team at Propellus. A process that was not without its challenges, after all any new site would need to be a clear and concise demonstration of our new work, our new organization and all of the new services and programs we offer to members and the public. Continue reading

Storytelling for Non-profits

There’s nothing like a good story to ignite imagination, invoke emotion and incite action in people. Ancient storytellers have used the power of narratives to successfully relay information from one generation to another. Modern-day storytellers–like journalists, writers, and marketers–weave magnificent tales that bring their worlds into ours through newspapers, books, films and television commercials. Continue reading

Getting Started with Video Marketing

With the explosion of YouTube over the last couple of years, videos have been the go-to marketing channel to help you get your information out into the public eye. If you have been thinking about video, now is the time to stop thinking about it and do something about it. It is easier now than ever to create a space online that helps to spread your message and create a following of people who want to become engaged with your organization.  Continue reading

The Rebranding Journey: Step by Step

On June 20, Propellus officially launched it’s new name and new brand. The rebrand was the culmination of 18 months of work that took us through some of the most significant changes our organization had ever experienced. Along the way, our rebranding journey took many twists and turns, we experienced many bends in the road and unexpected stops that offered new opportunities for the organization to grow and evolve. Continue reading